Blog Post #3 - Analysis and Evaluation of a Political Advertisement
https://www.youtube.com/watch?v=3t6bLugtJkQ This advertisement is a short commercial aired by the car company Chevy. The commercial starts off by showing a girl and her dog named “Maddie” going through the various life events of a typical girl growing up like graduation, a breakup, or even learning to drive. All of these events where Maddie is there to support her through all of them whether good or bad. Then the commercial goes back in time to show when this girl first got Maddie, and then she and her parents get into the car to go home. The commercial ends with the quote “A Best Friend For Life’s Journey” followed by the gold and silver chevy logo which is featured on all of the cars from that company. Right off the bat, I knew the primary target audience was dog lovers. With the plotline of the dog being the girl's best friend through all the different stages of her life. This has an emotional appeal to the people vi...